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Entrepreneurs Tested at Lion’s Den Marketing Challenge

Entrepreneurs Tested at Lion’s Den Marketing Challenge
Entrepreneurs Tested at Lion’s Den Marketing Challenge 2

The high school’s Future Business Leaders of America hosted its third annual Lion’s Den Marketing Challenge, a marketing competition challenging the school’s business education students to invent a product or service and present it in front of mock “investors”, aiming to strike a deal. During the event, the investors tested the young entrepreneurs by asking challenging questions about their product or service, which were answered in a professional and businesslike manner while keeping in mind the four Ps of marketing: product, place, promotion and price.

This year’s winning FBLA team of Julianna Budriss, Anthony Cairo, Patrick Sullivan and Aidan Kelly created the product Health-O-Meter, an innovative tool for calculating a food’s ingredients and nutritional value.