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FBLA Hosts Successful Lion’s Den Marketing Challenge

FBLA Hosts Successful Lion’s Den Marketing Challenge thumbnail258986
FBLA Hosts Successful Lion’s Den Marketing Challenge thumbnail258987

West Islip High School chapter of Future Business Leaders of America recently held its annual Lion’s Den Marketing Challenge. The event showcased the innovative talents of high school students as they worked in teams to craft comprehensive marketing strategies for a local Long Island business. This year, the spotlight was on Platinum Platypus, a company renowned for its expertise in visual effects, motion graphics and video production. Platinum Platypus sought the FBLA students’ fresh perspectives to expand its reach among larger local businesses across Long Island.

The challenge brought out the best in the students, who demonstrated remarkable creativity and strategic thinking in devising marketing plans tailored to meet Platinum Platypus’ objectives. After careful deliberation, the team of Lucas Scourtos, Nicholas Olsen, and Lucas DeRienzo, emerged victorious for their outstanding marketing solution.

Peter Sussi, owner of Platinum Platypus, expressed his admiration for all participating students’ ideas. However, it was the winning team’s innovative approach that resonated most with him, offering the most promising solution to the company’s current marketing goals.

FBLA is the largest and oldest student business organization in the world, with a mission to inspire and prepare students to become community-minded business leaders in a global society. FBLA helps students develop leadership skills, gain real-world business experience, and connect with industry professionals. The West Islip High School FBLA chapter has been active since 1966 and is currently under the advisement of Mrs. Krawczyk and Mrs. Linderman.

Date Added: 6/12/2024